DropStat is a service dedicated to optimizing nurse staffing at hospitals. To prepare for launch and begin investment rounds, they required a cohesive brand that would provide visual consistency and replicability as a brand scales. Nurses work in highly stressful and chaotic environments so the brand needed to be intuitively designed, simple, and visually pleasing.
Under the creative direction of Acumen LA, BLNKT created a scalable brand, which was rolled out across various collateral, including the core focus and canvas for the brand — the app interface.
Recognized in DesignRush’s Best Design list for healthcare.
Scope
Logo & brand design
UI design
Tone of voice
